![]() ![]() “That is a good example of logo modernism, but also of a branding that really got reduced to the most minimalist design,” Müller said. It had 700 pages.Ī 1921 ad for the French tire manufacturer Michelin, with the trademark character "Bibendum," still in use today. In 1923, the company published a collection of court orders against competitors who had created similar logos for their products. That explicit reminder had reason to exist: the Coca-Cola logo would soon be under siege by imitators. ![]() It survives practically unchanged, and was trademarked in 1893, when the words “trade mark” were added to the long tail of the first “C.” Robinson was the bookkeeper and business partner of the drink’s inventor, John S. Perhaps the most famous wordmark logo is the Coca-Cola one, introduced in 1886 and designed in Spencerian script – a popular writing style at the time – by Frank M. The most famous ones are the Ford or the Kellogg’s logo, which are still used today in their original form.” “One thing I didn’t expect was the high number of handwritten wordmarks, like the signature of a company founder. To come to this conclusion, Müller scrutinized almost 10,000 logos. “You could say that, in general, there are about 25 to 30 categories that all logos fit in, whether they were created in 1870 or in 2021,” Müller said. © The Samuel Courtauld Trust, The Courtauld Gallery, London In Édouard Manet's famous painting "A Bar at the Folies-Bergère," the red triangle of Bass Brewery - Europes first registered trademark - can be seen on the beer bottles. These two very disparate inceptions, happening just a few years apart, beautifully capture the eclectic essence of logo design.Īnd while rudimentary logos – such as those appearing on ancient Greek pottery – had already existed for thousands of years, modern logo design began as recently as the mid-19th century, said Jens Müller, author of “ Logo Beginnings,” a new book that chronicles the early history of logos. It can even be spotted on beer bottles appearing in paintings by Édouard Manet and Pablo Picasso, and still serves as the Bass logo to this day. It has, to modern eyes, a very quaint feel.įive years later, England’s Bass Brewery registered Europe’s first trademark, a simple red triangle that, in comparison, feels contemporary. The words “Durable, Beautiful, Economical” appear in a banderole. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in its beak. and to also work in formats where traditional logos might be hard to read, like a mobile app icon, or a website Favicon.The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Lost his hair, as well as the twinkle in his eye! Firefox’s rebrand was received negatively due to being simplified beyond recognitionīelow is my attempt to give all 30 NBA logos a minimalist look, The redesigns are meant to feel modern, sleek, and stylish while staying true to the original logo design of each team. Still, I definitely wanted to steer clear of how Pringles and Firefox did their minimalist redesigns, which were received very poorly because they eliminated essential elements of their original logos, Which is something We’ll try to avoid in this NBA minimalist logos rebrand. With most industries recently going the minimalist route in terms of branding, I thought it would be interesting to imagine how NBA logos would look if they were redesigned in a minimalist manner. ![]() One of the main characteristics that I love about sports logos is how detailed, stylized and unique they look when compared to brands in any other industry. ![]()
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